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Effective SEO Starts With Choosing The Right Domain Name
By Bruce Hoover | June 30, 2008
Domain names are as important to websites as attractive covers are to books. An interesting domain name never fails to attract web surfers to click through and check out. If you think that putting all your innovativeness into the domain name will make it better, you are mistaken. Why does this happen? The answer lies in the keyword. If your domain name is innovative but not search engine optimized with keywords, the search engines will not be able to index it. In other words, your domain name must be appealing as well as crafted for the search engines. Read this article to understand how both these can be achieved.
You will have to start by searching a keyword that is good for the search engines and also can be a part of your domain name. Use a keyword analyzer to get this done. Look for them on the search engines. Use a sample keyword into this tool that describes your site. The analyzer will now give you many different alternatives for the keyword you inserted. Choose those keywords from this list that describe more about what your website is about. If the domain keywords are specific, there are few chances that other webmasters will use them. So that’s better for search engine optimization. After this, you can begin looking for the domain name you will keep.
The company that provides domain names will let you know if a particular domain name is available. The domain name service will also suggest alternatives if the one you put in is not available. Put in your keyword first - this way you can better use this tool. You will get other recommendations if this particular keyword is not available to use as the domain name. You must definitely consider any suggestion that has the main keyword and a .com suffix. You will have to use your creative mind to think of options if this is not present. By putting in filler words in the domain name, you may be able to find an available option that still keeps your keyword.
Three interesting fillers you can use are ‘a’, ‘an’ and ‘the’. You get a good domain name, and you also get it indexed because the search engines will simply ignore such buffer words. Use numbers at the end of the phrase. Any number like 80 or anything else will do. Below we describe what you must do if you get all else but not the .com suffix.
With a very popular keyword, it does not matter if your extension is .com or something else. You may think of extensions such as .org, .biz and .net. Another trick is to use a state or country extension in the domain name. Consider this if you do not lay more stock with the difference between worldwide or local search marketing. It is much better for your business if you are number 5 in the Italian version of Google than if you are number 500 in America’s version of Google. It is not complicated to have a domain name that serves well for your visitors as well as for the search engines.
Conclusion
The keyword tool will influence 90% of the success of your domain name; the rest will depend on how innovative and creative you are. If nothing else helps you, the extensions surely will.
Topics: Business |