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June 27, 2008

Mystery Shopper Companies – What You Need to Avoid

by Ethan Hunter

There are literally hundreds of mystery shopper companies out there and not all of them are as genuine as they claim to be. The need for mystery shoppers has increased dramatically over the past few years which is why so many mystery shopper companies exist today. Typically in America there are around 400 different companies that you can apply to. In order to find a decent company you will want to look at their customer satisfaction and how long they have been running for. To put it into perspective, in the year 2003-2004 mystery shopper companies increased by 11%. It is thought that the value of the industry is over $600 million.

While it may seem self explanatory of what factors you would want to take into consideration when choosing mystery shopper companies to partner with, we wanted to outline a few specific details to help you to make your selection. Unfortunately, just like in almost every business type today, there are a few bad businesses that make the rest of the industry look bad. So, when you are looking for mystery shopper companies to partner with, keep this in mind.

One of the main ways to tell fraudulent mystery shopper companies is through advertisements that are sent to you through the post or through email. They make mystery shopping sound too good to be true and they promise to make you a lot of money quickly. One of the main types of fraudulent mystery shopper companies are the ones which require you to cash checks. They will basically ask you to wire the money to an address which is usually in a different country. You should stay clear of any company which asks you to do this as you could get into serious trouble if you take part in it.

For handling, the shopper is told he/she would keep a percentage of the check. However, once the check is cashed, the shopper is advised within a few days by the bank that it bounced, leaving him/her with serious financial issues that could be as much as $5,000! One company, GFK Custom Research, explains through their North America’s marketing communication department that they are taking this personal, working to get the word out about this horrific crime. GFK is among a list of top mystery shopper companies and they do not want their reputation smeared.

While there are some bad companies out there, there are many more great ones to consider partnering with. The true dedication of the best mystery shopper companies is to provide the highest quality customer service and the most valuable information for the clients that are served.

Some of the tips provided by the executive director of MSPA include never paying a fee, even a small one, to become a mystery shopper. If you are asked for anything more than $10, red flags should be raised. The real, mystery shopper companies are happy to hire on quality shoppers free. Additionally, mystery shopping companies that make a promise to pay for services using money transfer or some type of check cashing service, run! As with GFK, the professionals at MSPA have worked diligently in building their 200-member base company, servicing the world and they will work just as hard to stop fraudulent attempts on customers and shoppers alike.

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