Advertising is obviously an important part of promoting a company or product. Billions of dollars are spend annually on advertising and, with research so prevalent, we can be sure that it is money well planned. Many ads include a glut of information, at times requiring the reader to scan the ad to see who made it. Is that much information always necessary to get results?

Airplane banner or billboard ads have several advantages. Since the ad is flown over a large congregation of people, it must be concise. A banner ad must convey just enough information to get people interested. A simple ad like this costs less and can be reused in other locations or in the same location at a later time.

Because a banner ad is simple, it is much quicker to produce. Once the idea is in mind, production is under way. This cuts costs and time.

Unlike a “traditional” ad, banner ads convey only enough information to get the customer interested. When the customer inquires further, then further facts, figures and benefits can be conveyed. But the primary goal with airplane advertising is to get them interested.

It has been said that to speak for ten minutes requires much more preparation than to speak for an hour. So the one negative point of banner ads is that everything hinges on a few words. There is no space to ‘say it another way.’ The message must be clear and catchy so that people know what is offered and remember it when they get home. Digital ooh

In contrast, traditional ads provide facts, figures, and a good deal of information in order to coerce the customer to a particular business. They ideally provide information for how to reach the advertiser – address, phone number, email, even a contact person and phone number. They require you to produce a creative ad that will appeal to many people and be remembered amid the barrage of other ads. And, though often expensive, there is no guarantee they will even be read.

Banner ads streaming behind airplanes have an inherent demanding presence. Who can ignore the sound of the plane and the novel streamer in the sky? As the customer reads it, a need comes to mind. The repetition of multiple passes reinforces this answer to the need. Once home, the need brings to mind the ad and further inquiry is made. If this additional information is vital to the customers, many have coupled banner ads with printed ads to multiply the effectiveness of both.

Customers respond to banner advertising. Studies have shown they pay attention to the banner ad unlike any other ad, and they remember it long after it’s out of sight.