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Do and Don’t When Exhibiting At Trade Shows
By dexter | August 26, 2008
After attending so many trade shows, there are always some things that I see bother me and there are some thing that are done right. To receive the best on your ROI I would suggest the following
1. When picking a booth location if you are looking for an inline booth, try to get a corner booth. This will give you two aisles to grab traffic from. Try not to get this in the corner of the convention hall. Most people tend not to walk to the corners in the show hall
2. Good give-away - the biggest buzz - the biggest bait. Just walk the show floor, be a good observer also a good listener. For every ten minutes or so usually you’ll hear “hey, where’d you get that!” one attendee to probably a complete stranger attendee. That’s the power of these give-away. Word of caution to the exhibitor -Give-away can be very costly, and if your give-away program is not well organized, you’ll see people walk in, you hand out your give-away, and they have no interest in your goods/products and just keep on walking. In this respect give-away can be very costly, while if used intelligently these can be a powerful weapon bringing attention to your products which can generally end in sales
3. Make sure and do preshow marketing. A great way is to do this is to send out e-mails or mailer. Invite attendees to your booth for a raffle and introduce your product. Let them know who you are.
4. Traffic is what you are looking for. Try to locate your booth in the second row of the convention hall, near the larger booth. This helps in getting overflow of traffic. An uncommon location is near the bathrooms or the Food court. People always travel to these locations
5. Sitting inside your booth can be a bad thing it projects a bad image of your company. If you must sit try to use a high stool as oppose to a standard table height chair. You want to be able to make eye contact at eye level with clients. Keep away from the entry points of your booth.
6. Try not to show too many videos. Use videos as 30 second commercials with flash and sound. Loop your videos to repeat. Keep these video simple and flashy, it should be an eye catching commercial
Topics: Business |