By Michelle Wum The use of animal imagery to represent abstract concepts is a tribal practice common to many different cultures. Humankind has used animal fetishes to mark tribe or clan for thousands of years. In more recent times, totems have found new associations beyond familial affiliation. These once shamanistic figures are now ubiquitous parts [...]

You can then set up a mailer explaining to these people what you will be able to show them at the trade show and banner stand. This will give them even more reason to want to learn more.

Finding a way to display your product to a captive audience can be a challenging task. Most people find some level of success by solidifying their placement with a variety of trade show opportunities. The main object though, is to not only highlight the value of your product – but also to establish the most [...]